Download E-books Whisky: Technology, Production and Marketing (Handbook of Alcoholic Beverages) PDF

Whisky: expertise, construction and Marketing explains in technical phrases, the technological know-how and expertise of manufacturing whisky, mixed with details from specialists on effectively advertising and marketing the product. international specialists in Scotch whisky offer precise perception into whisky construction from the processing of uncooked fabrics, to the fermentation, distillation, maturation, mixing, construction of co-products and caliber trying out, in addition to very important details at the technique used for packaging and advertising and marketing whisky within the twenty-first century. No different booklet covers the full whisky method from uncooked fabric to supply to the industry in this kind of finished demeanour and with this sort of excessive point of technical detail.

* in simple terms on hand paintings to hide the whole whisky approach from uncooked fabric to supply to the marketplace in this sort of complete manner
* incorporates a bankruptcy on advertising and promoting whisky
* Foreword written through Alan Rutherford, former Chairman and dealing with Director of United Malt and Grain Distillers Ltd.

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