By Peter Hernon
A racy, unauthorized expose+a7 uncovers the opportunism, unbridled energy, kin clash, intercourse scandals, and violent loss of life hidden in the back of the crimson, white, and blue brand of the Anheuser-Busch kin dynasty. Reprint.
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Extra resources for Under the Influence: The Unauthorized Story of the Anheuser-Busch Dynasty
The price of big-league expertise staggered him. He used to be stunned to profit that the Giants would not half with Willie Mays for $1 million. Bing Devine, two times the Cardinals common supervisor, recalled that Gussie as soon as provided a $25,000 bonus to signal Fred Walker, a questionable pitching prospect, simply because he knew the boy's father, Dixie Walker, have been a skilled ballplayer. "We have been debating the professionals and cons of no matter if to signal him while Gussie says, 'Well, i do know approximately horses and the bloodline is often very important and he comes from a family members of ballplayers, so let's decide on the bloodline. '" The pitcher flopped. it should take a little time for Gussie to gain that ballplayers were not horses. bankruptcy forty two: "Fire His Ass! " At a time whilst black ballplayers have been nonetheless infrequent within the enormous leagues, Gussie was firm to wreck the colour barrier. ahead of he entered the image, the Cardinals, which had a powerful following within the Deep South, had resisted establishing the roster to black athletes. Gussie used to be so desirous to persist with the instance of the Dodgers, the crew that six years prior had shattered the racial wall with Jackie Robinson, that during 1954 he driven his entrance place of work into buying a black first baseman named Tom Alston. A tall, gangly athlete from San Diego, Alston proved to be a washout. extra heavily, he later suffered a frightened breakdown. even supposing none of Gussie's managers met an analogous destiny, he may possibly simply have pushed them over the sting of sanity. throughout the first six years the brewery owned the workforce, Gussie went via 5 in quick succession. Eddie "the Brat" Stanky begat Harry "the Hat" Walker, who begat Fred "the Hutch" Hutchinson, who begat Stan Hack, who begat Solly Hemus. 5 extra undefined. Gussie additionally fired and employed normal managers with dispatch. His first was once Richard Meyer, a brewery vp whom Gussie desperately became to within the early days of possession, deciding on him after he requested his assembled executives even if any of them knew something approximately baseball. whilst Meyer volunteered that he had performed first base as a Lutheran seminary pupil, Gussie advised him, "Okay, you are appointed. " one in all Gussie's so much celebrated encounters concerned Meyer's successor, "Frantic" Frank Lane, who joined the Cardinals in 1956 and instantly all started the freewheeling buying and selling that resulted in his nickname. After extra campaigns fell wanting a pennant, Gussie used to be getting impatient. at the eve of the 1958 season, Joe Garagiola, a former Cardinal became broadcaster, all at once became the microphone over to Gussie at a baseball ceremonial dinner. "Busch," it was once saw, "had now not anticipated to talk and for that reason didn't steer clear of the cocktail occasion. " Microphone in hand, Gussie uttered a word that echoes down during the locker room of Cardinal background: "If Frank Lane does not win the pennant this yr, i will hearth his ass! " Lane may perhaps basically mutter that he deliberate to do his top, however the subsequent day, nonetheless distraught, he hopped into his Buick convertible and drove the entire option to Florida with the head down within the lifeless of iciness.